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Privacy Policy — Divine Detail

Last updated: 15/10/2025

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1. Introduction

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Divine Detail ("Divine", "we", "us", or "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect personal information when you use our website, contact us, request a quote, or book services (mobile on-site).

We are the data controller for your personal data. By using our website or services, you agree to this Privacy Policy.

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2. What Information We Collect

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  • Contact details: name, email, phone number, address or service location

  • Vehicle and service details: make/model, year, package, extras, notes, and photos for quoting or service records

  • Booking details: preferred dates, confirmed appointments, deposit/payment status

  • Communications: messages sent via forms, email, SMS, WhatsApp, or phone

  • Website usage: pages visited, actions taken, device type, approximate location (IP), cookies and analytics data (see Cookie Policy)

  • Media we create: before-and-after photos or short clips for quality records

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3. How We Collect Information

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Directly from you via website forms, email, messaging apps, or phone

During the booking and service process

Automatically via cookies/analytics when you use the website

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4. How We Use Your Information and Legal Bases (UK GDPR)

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  • Provide quotes and answer enquiries — performance of a contract or steps prior to a contract

  • Schedule and deliver services — performance of a contract

  • Communicate about appointments, updates, and follow-ups — performance of a contract and our legitimate interests

  • Process payments and invoices — performance of a contract and legal obligation

  • Quality control and records, including photos — our legitimate interests

  • Improve the website and services using analytics — our legitimate interests and consent for non‑essential cookies

  • Comply with legal or regulatory requirements — legal obligation

  • We do not send marketing emails without your consent.

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5. Sharing Your Information

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  • We do not sell your data. We may share limited data with trusted providers who help us operate our business, for example:

  • Website hosting and analytics (e.g., Wix, Google Analytics)

  • Communication tools (e.g., email, WhatsApp)

  • Payment processing and accounting

  • Cloud storage for essential business records

  • Data is shared on a need‑to‑know basis under appropriate safeguards. We may also share data if required by law.

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6. International Transfers

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Some providers may process data outside the UK. Where this occurs, we use appropriate safeguards such as the UK Addendum to the EU Standard Contractual Clauses or similar mechanisms.

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7. Data Security

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We apply technical and organisational measures appropriate to the risk, including account access controls, encryption in transit, and data minimisation.

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8. Data Retention

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  • Enquiries with no booking: up to 12 months after last contact

  • Client and invoice records: 7 years after service completion (for legal and tax)

  • Photos and service notes: up to 3 years for quality records unless you request deletion where applicable

  • After these periods, we delete or anonymise data.

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9. Your Rights (UK GDPR)

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You have rights to access, rectification, erasure, restriction, portability, and to object. You may also withdraw consent where processing is based on consent. To exercise rights, contact us; we aim to respond within one month.

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10. Children

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Our services are not intended for people under 18. We do not knowingly collect children’s data.

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11. Cookies

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See our Cookie Policy for details of cookies and your choices.

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12. Changes

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We may update this policy and will post the new version here with an updated date.

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13. Contact Us

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Website: divine-detail.co.uk

Email: info@divine-detail.co.uk

Phone/WhatsApp: 07541 287985

Service area: Northampton

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You can also complain to the ICO: ico.org.uk.

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